On Tuesday, I was reminded of the photography industry’s overcrowded-ness:

Photo credit: Do It With Love Photography

This picture that was shared over and over again on Facebook is a true testament to the current state of the photography industry and the decisions that people are making when it comes to who takes their wedding pictures or family portraits. In my opinion, and I think a lot of photographers would agree, the industry is unfortunately overcrowded with people that have a “nice camera” and aren’t professionals who are getting hired. I understand that not everyone is going to love my style or pay my prices, which are two HUGE factors when choosing a photographer, but I’m bothered by the fact that people are hiring those that aren’t professionals. So I’m here to educate!

At first, I was going to focus this post on the reasons why you shouldn’t choose a photographer, but instead of being a negative Nancy, I’m going to switch gears and tell you why you should choose a photographer (always try to think positive!).

You should choose a photographer because…

1. They are a professional! First and foremost, I think this is the most important criteria when choosing a photographer…for any event! According to Dictionary.com, a professional is one that is “following an occupation as a means of livelihood or gain” and “a person who is expert at his or her work.” A professional has educated themselves, practices their craft and has significant experience in their field. Whether it be a wedding or a family portrait session, you definitely want someone who knows what they’re doing. From the technical elements of the camera, to the editing behind the computer, to posing knowledge and overall client experience, a professional will know how to handle everything. Images that are not-on-purpose out-of-focus are not professional!

2. You love their style! There are all kinds of styles of photography…studio, editorial, whimsical, art, ethereal, photojournalistic, and so on and so on. Each photographer (hopefully) has their own style and you want to make sure their style matches up with your expectations. If you’re looking for outdoor family portraits that are fun, light-hearted and casual, you might search for a photographer that has a whimsical and photojournalistic style. If you’re looking for a wedding photographer that has a super artsy and unique style, search for one that has an artful and ethereal style. If you like what they show in their portfolio and can imagine yourself hanging such pictures on your wall, that’s a good sign you’ve found a good photographer for you!

3. You have or could have a connection with them! I’ve put a lot of effort and emphasis into including as much of myself in my business and brand as possible because I want my clients to make a connection with me. Photography can be a HUGE deal to some people (especially engaged couples), so I think it’s important to have more than just a simple business relationship. Making more than a business connection with your photographer leads to a personal, friendly connection and it’s much easier to be comfortable in front of the camera when you’re friends with your photographer. I’m not saying you should only hire your friends, but search for a photographer who might have similar interests as you or who makes you feel good after reading their about section on their website. I think this is especially important for engaged couples because your wedding photographer will spend a TON of time with you on your big day! The last thing you want is to have clashing personalities with that photographer and not feel comfortable in front of their camera.

I hope these reasons will educate people to choose the right kind of photographer for them because photography is WAY more than just having a “nice camera.” Photography is an art and it’s technical. Photography is editing and creating a style. Photography is capturing special moments in time that may never happen again. Photography is creating and sharing memories that will last a lifetime. Do you want to trust your photography with someone who isn’t a professional, doesn’t match your style or with someone with whom you don’t feel comfortable? I hope your answer is “no.”

A final note: I am not at all trying to condemn the efforts of those newbies trying to make it in the photography industry. If you’re just starting out and hoping to make a business for yourself, do it the right way. Build your portfolio by shooting friends and family, but let them know you’re still new and if they’re looking for real pictures they should seek a professional. Take classes at a local community college or seek a photography mentor. Educate yourself, practice as much as possible and gain experience before you place the responsibility of capturing other people’s memories upon yourself.